Brighten your smile from the very first brush with Close Up White Now Toothpaste. Formulated with WhiteCorrect Technology, this whitening toothpaste delivers an instant optical whitening effect to help teeth appear up to 3x whiter* while helping remove surface stains caused by coffee, tea and tobacco. Its clinically proven, non-abrasive formula is designed to be gentle on enamel while effectively targeting stains, making it suitable for everyday brushing. Use twice daily as part of your oral care routine for a cleaner, brighter-looking smile and added confidence. For children aged 6 years and under, use a pea-sized amount under adult supervision to minimise swallowing.

Key Features: 

• Clinically proven instant whitening: Helps teeth appear up to 3x whiter from the very first brush. The instant optical whitening effect is temporary.

• Helps remove surface stains: Formulated to target stains caused by coffee, tea and tobacco, helping remove up to 100% of surface stains.

• Brighter-looking smile: The whitening formula helps enhance the appearance of your natural enamel tone while remaining gentle on teeth.

• Suitable for the whole family: Designed for everyday oral care. For children aged 6 years and under, use a pea-sized amount under adult supervision to minimise swallowing.

• Pair with the White Now Toothbrush: For best results, use together with the Close Up White Now Toothbrush.

• Explore the White Now range: Discover the complete White Now Collection to find the whitening option that best suits your oral care routine.