Achieve a brighter, more radiant smile with Close Up White Now Toothpaste. Powered by WhiteCorrect Technology, its clinically proven formula helps teeth appear up to 3x whiter from the very first brush, while regular use helps maintain a visibly brighter smile. Formulated with fluoride and anti-stain ingredients, it helps reduce the appearance of surface stains and enhance the natural whiteness of your teeth. Its non-abrasive formula is gentle on enamel, making it suitable for daily use. For best results, brush twice daily, morning and evening. For children aged 6 years and under, use a pea-sized amount under adult supervision to minimise swallowing. For an enhanced whitening routine, pair with the Close Up White Now Toothbrush. The instant optical whitening effect is temporary. Longer-term whitening results are based on clinical testing with regular use twice daily for 4 weeks.

Key Features:

• Clinically proven instant whitening: Helps teeth appear up to 3x whiter from the very first brush. The instant optical whitening effect is temporary.

• Long-lasting brighter smile: With regular use twice daily for 4 weeks, the fluoride formula helps maintain a brighter, more polished-looking smile.

• Enhances natural whiteness: Helps improve the appearance of your enamel tone while remaining gentle on teeth.

• Suitable for the whole family: Designed for everyday oral care. For children aged 6 years and under, use a pea-sized amount under adult supervision.

• Pair with the White Now Toothbrush: For best results, use together with the Close Up White Now Toothbrush.

• Explore the White Now range: Discover the complete Close Up White Now Collection to find the whitening option that best suits your routine.